Release Like a Label
Release Like a Label. Without One.
Every release run the way a label would run it, from the content that goes out before it to the ads behind it. You keep the accounts, the audience and the songs.
100M+
listeners reached through campaigns
100,000+
saves across playlists
300+
musicians through programs
50,000+
songs reviewed as a curator
What label-level looks like
Five parts, run as one release system.
01
The runway
The weeks before the release, where the audience gets built. Content starts going out before any money is spent, we see what performs on its own, then ads go behind the pieces that already worked. By release day there are people waiting.
02
Label-level content
A monthly calendar planned around the release, with the hooks and captions written and the short-form edited from your own footage. Recurring formats run between releases so the account keeps growing in the quiet weeks.
03
Label-level ads
Meta campaigns doing three jobs at once. Sending people to the song on Spotify, growing your profile using content that already proved itself, and bringing back everyone who watched or clicked. You pay Meta directly through your own account, so you keep the account, the data and the audiences.
04
Label-level playlists
Labels put their releases on playlists they own, and this builds you yours. You get a playlist under your own Spotify profile, grown with ads, with your music placed inside it. Every follower it gains is a Spotify follower and an email address that belongs to you.
05
Label-level growth
Smart links with a pre-save on every release, a pixel that turns every click into a retargeting audience, and email capture on the page. A written report after every release so you know what the money did.
The release cycle
Six weeks, planned before the song goes live.
4 weeks out
Angle, content plan, smart link
3 weeks out
Content live, Spotify pitch submitted
2 weeks out
Pre-save push, warm-up ads
1 week out
Creatives built, release day queued
Release day
Song live, campaign on
Days 3 to 21
Highest budget, daily optimisation
Weeks 4 to 6
Taper, report, plan the next one
4 weeks out
Angle, content plan, smart link
3 weeks out
Content live, Spotify pitch submitted
2 weeks out
Pre-save push, warm-up ads
1 week out
Creatives built, release day queued
Release day
Song live, campaign on
Days 3 to 21
Highest budget, daily optimisation
Weeks 4 to 6
Taper, report, plan the next one
Results
Audiences I have built for artists.
13,500+
Spotify followers
Grayson Repp's playlist, growing on $10 a day since October 2025.
10,000+
Emails collected
The same playlist collects an email address with every follower, and it gathered over 10,000 of them in 3 months.
$0.06
Per new follower
Kenny's playlist, running on $10 a day. Every follower it gains belongs to him.
The full stories behind these numbers are on the case studies page.
What musicians say.
“You got to hire Finch for all your projects. And I'm not just saying this. He's not paying me. I'm paying him.”
Grayson Repp
From his interview on the More Than Streams podcast
“This program gives you the tools and gives you the power to actually be your own label.”
Joseph
“Working with Finch has made the entire process a lot easier. Before him, we had no idea what we were doing.”
The Double Nine Seniors Club
“You've given me an entirely new income stream that I was completely unaware of, which has been super helpful. You've taken a lot off of my plate to be more of an artist and do the things that I do need to be doing.”
Grayson Repp
From his interview on the More Than Streams podcast
“Finch will help you grow and build your music career… Working with him has just been amazing so far for me.”
Michael Daughtry
“I've spent a lot of money in my career on PR and playlist pushing, and I've never gotten as good of results as I have with this program.”
Joseph
“I found his work really helpful, very informative. He's a very nice person and gave me a lot of advice on how to improve my engagement.”
Evelyn Bates
“Working with you has been so amazing because you're willing to take feedback and take ideas and try everything… I've got nothing but good things to say. I love it. I'm so grateful.”
Grayson Repp
From his interview on the More Than Streams podcast
“As an artist, it's really hard to determine what you should be doing, because you get so much conflicting advice… Finch has been really helpful in giving me some direction in my career, and I'm very excited for where my career will go.”
Cheese n Crackers
“Finch is a rare and invaluable person to work with. He is genuine, kind, and knowledgeable. His tips and advice ignite a new spark as an artist and encourage you to try new strategies and marketing tools.”
Anonymous artist
Is this for you
This works when both sides take it seriously.
A good fit
- You want more than short-term numbers.
- You are willing to share your story.
- You understand that growth takes time.
- You want a system behind your releases, not one-off campaigns.
Not a fit
- You are looking for overnight success.
- You only care about vanity metrics.
- You do not want to be involved at all.
- You are not willing to create, communicate, or think long-term.
How it works
Four steps between here and your next release.
1
You send an application.
2
We get on a call and go through your next release.
3
I send you a plan with the numbers in it.
4
We start the runway before the release, not on release day.
Investment
What it costs
Monthly budgets start at $500 and run to $2,500 and up, depending on scope. More than half of that goes into ads and playlist pitching rather than into my fee, and you pay the ad spend directly through your own account. I send a plan with the exact numbers after we talk.
Get Started
Send Your Application
It takes about a minute. I read every application myself and reply by email.
Only want help with your next release, or the budget for a long-term partnership is not there yet? These might be a better fit:
Your next release can be the first one that has people waiting for it.
Apply to work with me