More Than Streams Newsletter: Music Marketing for Independent Artists by Finch Bergling

More Than Streams

One email a week with music marketing ideas, stories and strategies for independent musicians. Written by me, read by 4,500+ artists.

*By joining, you'll receive weekly music marketing emails, updates, and occasional offers. Unsubscribe anytime.

📰 How to Get Your Music on Spotify Playlists 📰 How Much Do Meta Ads for Music Cost?📰 Your Song Got Added to a Fake Playlist? Do This

Read past issues

Read past newsletters

📣 Ads · Sep 26, 2026

How Much Do Meta Ads for Music Cost? What a Stream Cost Me Across 9 Campaigns

The budgets, cost per click and stream counts from nine Meta ad campaigns I ran for independent artists, what a stream ended up costing, and what to expect from $250, $500 and $1,000.

🎧 Spotify & Playlists · Sep 24, 2026

How to Pitch Spotify Editors: The Timing, the Tags and the 500 Characters That Decide It

Everything I know about pitching your song to Spotify's editors: when to pitch, how to pick your tags, and the five blocks that go into the 500-character box, with a full example.

🎧 Spotify & Playlists · Sep 10, 2026

How to Build and Grow Your Own Spotify Playlist: 8 Steps From Zero to 100,000 Saves

Every step I took to grow my playlists from zero to over 100,000 saves and followers: the genre, the name, the song order, free promotion, and the Meta ads that bring new followers every day.

🚀 Releases · Sep 3, 2026

Your First Release on Spotify: How to Train the Algorithm So Every Next Song Does Better

Spotify knows nothing about you on your first release. How to use social media, playlists and ads to teach it who you are, so your second and third songs start from a stronger place.

🧭 Career · Aug 27, 2026

How to Protect Your Meta Account, Ad Money and Music Files: 5 Lessons I Learned the Hard Way

I lost access to my Meta account, had money stolen from my ad account and lost ten years of photos. Five simple things you can do so it never happens to you.

📣 Ads · Aug 20, 2026

How to Run Meta Ads for a Single, an EP or an Album: What I'd Do in Each Case

One campaign for the whole album, or one for every song? The ad plan I'd run for a single, an EP, a song-by-song album rollout, and a catalog with nothing new coming out.

See all articles on the blog