Ad Services
Song Growth
Using Ads
Grow your Spotify streams, monthly listeners, and followers — with real listeners — in under one week, with almost no work on your end after the initial setup.
Targeted digital ad campaigns on Instagram, driving people to your music on Spotify.
I handle your ad creatives, audience targeting, campaign build, and daily optimization. If you already have a Meta ad account, you grant me access. If you do not have one yet, I help you set it up as part of the service.
You pay me $500 for setup and full campaign management. Your ad spend ($250 – $1,500, your choice) goes directly to Meta through your own ad account.
30–40%
avg. save rate from ads
30 days
active campaign management
$0
of your ad spend goes to me
How the Pricing Works
Two separate payments.
Full transparency.
Your service fee
$500
paid once, to Finch
Covers account setup, ad creative production, campaign build, and full management for 30 days.
Your ad spend
$250 – $1,500
your choice
Spent across the first 30 days of your release. Paid directly to Meta through your own ad account — I never touch it.
Your control
100%
visibility
The ad account stays yours. See every dollar Meta spends, pause anytime, and keep the account and audiences after the campaign ends.
The Strategy
Why Playlist Promotion
Alone Is Not Enough
The problem with playlist promotion alone is that on playlists, people listen without saving. Normally, the save rate from playlists is around 2%. That is not enough for Spotify to increase your song's popularity and push it to more algorithmic playlists.
When you run Meta ads, you are reaching people who are already interested in your genre, and a lot of them save the song, giving you a save rate of around 30% - 40%.
So when you combine both, the playlists give you cheap streams fast, and the ads give you the saves that make Spotify believe people like the song. That is what gets your music pushed to new listeners on its own.
Playlists
cheap streams
Meta Ads
saves
Algorithmic Playlists
Spotify pushes your music
2%
avg. playlist save rate
30–40%
avg. ads save rate
The Process
How It Works
Submit your unreleased song details and pick your total ad spend ($250 – $1,500).
Day 1
I review your submission and charge the $500 service fee.
Within 24 hrs
If you do not already have a Meta ad account, I help you set one up. If you do, you grant me access.
Days 2–4
I build your ad creative, audiences, and campaign structure.
Days 3–6
Your campaign goes live on your release day. I adjust budgets, audiences, and creatives daily during the first week, then weekly.
Release day
Every week, I send you a performance update. You can also log into your ad account anytime to see the campaign live.
30 days
Real Results
What Artists Got
Edits Project
Did I Say That Loud Enough
300K+
algorithmic playlist streams
$1,000 budget · Soul · Debut release
Nearly 50% of all streams from algorithmic playlists
15K saves in the first month
Added to 2 editorial playlists
Karner H
Extra Bite
1,000+
saves & playlist adds
$500 budget · Tech House · Most successful release
Reached over 1,000 in the first week alone
35K streams from algorithmic playlists
Reached Discover Weekly · 7K streams
FVNERAL
rosie
150
new listeners a day, months later
$2,000 budget · Indie Pop · Still growing
Organic momentum long after the campaign ended
3rd release we promoted for the band
Added to 4 editorial playlists
Why Work With Me
Why Me
My Results
I deliver a low cost per listener without targeting cheap, irrelevant audiences, while bringing in listeners who are more likely to stick around.
My Ads
As a Gen Z who grew up scrolling Instagram, I know how to create ads that feel less like ads. I write the right captions, bring the right visuals, and build ads that turn eyeballs into listeners.
My Campaigns
My campaigns are built differently. I personally research what is working for your genre and audience, and target people who are most likely to stream your song more than once and become long-term listeners.
My Work
What sets me apart is my willingness to include you in the process, respond to your questions and concerns, and treat your music as if it were my own. Not happy about something? Let's book a call and solve it together.
Social Proof
What Artists Say
I am very pleased with the work. Clear communication and very supportive and answer questions in a timely manner.
Michael Daughtry
I hired him to run ads for me, which was so successful I will definitely be doing it again.
Tanai
Finch is someone you can reach fast and easily. He doesn't take long to answer and he gives you his advice on questions some people wouldn't care to answer if it's not specifically in their job description.
Anonymous Artist
Questions
Frequently Asked Questions
Where do my ads run?
I run the ads in three placements: Instagram Stories, Reels, and Feed. The ads run through your own Meta ad account, which I manage with your access.
Running through your own page is recommended if you want to grow your Instagram followers alongside your Spotify streams.
Do I need my own Meta ad account?
Yes. The ad spend is paid directly to Meta through your own ad account, which means you keep full control of your money and the campaign at all times.
If you do not have one yet, I will help you set it up as part of the service — it takes about 15 minutes.
How do I pay for the ads?
You attach a payment method to your Meta ad account, and Meta charges you directly as the campaign runs. I never touch your ad budget.
My $500 service fee is separate, paid to me upfront for setup and campaign management.
Can I see what is happening in the campaign?
Yes. You can log into your Meta ad account any time and see live spend, audience performance, creative performance, and results. I also send you a written update every week.
When your campaign starts, I will also send you a Spotify analytics dashboard link showing streams, listeners, and country distribution.
Can I stop or change the campaign mid-way?
Yes. The ad account is yours, so you can pause the campaign at any time.
If you want to change the budget, targeting, or creative, message me and I will adjust it for you.
What happens to my ad account when the campaign ends?
It stays yours. You keep the account, the pixel, the data on what worked, and the audiences I built.
You can run future campaigns yourself or hire me again later.
What ad creatives do you use?
For every Meta ad campaign I run, I make my own visuals. Often I tie your song into an interest, hobby, or activity. Other times I create an artwork visualizer.
For example, imagine an aggressive trap song portrayed as the "best song for working out," with grungy black and white footage of people lifting weights. Or a folk song set to footage of campfires and road trips.
If you submit your own ad creatives, I may incorporate them. If I do not feel they will help, I will use mine instead.
Do you only target Spotify for this campaign?
Yes. I only send listeners to Spotify for a simple reason. My goal is to trigger the Spotify algorithmic playlists, and you need a lot of impact in one place for that to happen.
In the campaign targeting, I pick people who are interested in Spotify, so we reach the right audience.
Why this model instead of a bundled price?
A few reasons. You see exactly where every dollar goes. You keep the ad account after the campaign ends. And I never have an incentive to underspend your budget to keep the margin, because your budget is not my margin.
How long will my campaign run?
Normally one month. The highest daily budget runs from day 3 to day 21 of the campaign.
Prefer to Do It Yourself?
Rather Do It Yourself?
My course, Release Like a Label, teaches you exactly how to run your own ad campaigns, build your fan base, and grow on Spotify — step by step, at your own pace.
Explore the Course