The person behind “More Than Streams”
Music producer, playlist curator, and marketing educator helping independent artists build something bigger than streams.
The person behind “More Than Streams”
Music producer, playlist curator, and marketing educator helping independent artists build something bigger than streams.
PHOTO — Finch as a young musician, at a keyboard or in the studio.
Chapter One
It started with music. Way before any of this, I was just a guy who loved making songs and dreaming about who might hear them. So I spent my early years writing, recording, and releasing, and I really believed that if the music was good enough, everything else would follow on its own.
PHOTO — A candid, introspective moment. Quiet, honest, a little tired.
Chapter Two
But it didn't work like that. I kept releasing songs and nothing happened. No matter what I did, almost nobody listened, and it felt like nobody even noticed I had put something out. I know what it feels like to release a song and watch nothing happen, and that feeling stayed with me for a long time.
PHOTO — A phone or laptop screen, late-night, chasing numbers.
Chapter Three
So I started chasing shortcuts. I paid for fake streams, I trusted services that promised the world, and I got scammed more times than I want to admit. Every shortcut cost me money, and the lesson was always the same. If you rent your way to the top, it all disappears the second you stop paying.
PHOTO — Finch at a desk, studying or building ad campaigns.
Chapter Four
Then I went to university and studied marketing for three years. After that I joined a music marketing company that ran ad campaigns for major artists. For the first time, I saw how the music industry works behind the scenes.
PHOTO — Finch in a working setting, headphones or mixing board.
Chapter Five
Now I had lived both sides. I was the hard-working musician who had no idea how to get heard, and I had also seen the industry full of shortcuts that disappear the second you stop paying. I know what it feels like to pay for fake streams. I know how easy it is to want to quit. And I know what changes when you finally have a system behind your music.
PHOTO — Finch working with an independent artist, present day.
Chapter Six
That is why I built More Than Streams. Since then I have worked with hundreds of independent musicians, and what they need is the same thing I needed back then. They don't need fake numbers or shortcuts. They need a system that lets them focus on what builds a career, and on the music that started all of this in the first place.
PHOTO — Finch as a young musician, at a keyboard or in the studio.
Chapter One
It started with music. Way before any of this, I was just a guy who loved making songs and dreaming about who might hear them. So I spent my early years writing, recording, and releasing, and I really believed that if the music was good enough, everything else would follow on its own.
PHOTO — A candid, introspective moment. Quiet, honest, a little tired.
Chapter Two
But it didn't work like that. I kept releasing songs and nothing happened. No matter what I did, almost nobody listened, and it felt like nobody even noticed I had put something out. I know what it feels like to release a song and watch nothing happen, and that feeling stayed with me for a long time.
PHOTO — A phone or laptop screen, late-night, chasing numbers.
Chapter Three
So I started chasing shortcuts. I paid for fake streams, I trusted services that promised the world, and I got scammed more times than I want to admit. Every shortcut cost me money, and the lesson was always the same. If you rent your way to the top, it all disappears the second you stop paying.
PHOTO — Finch at a desk, studying or building ad campaigns.
Chapter Four
Then I went to university and studied marketing for three years. After that I joined a music marketing company that ran ad campaigns for major artists. For the first time, I saw how the music industry works behind the scenes.
PHOTO — Finch in a working setting, headphones or mixing board.
Chapter Five
Now I had lived both sides. I was the hard-working musician who had no idea how to get heard, and I had also seen the industry full of shortcuts that disappear the second you stop paying. I know what it feels like to pay for fake streams. I know how easy it is to want to quit. And I know what changes when you finally have a system behind your music.
PHOTO — Finch working with an independent artist, present day.
Chapter Six
That is why I built More Than Streams. Since then I have worked with hundreds of independent musicians, and what they need is the same thing I needed back then. They don't need fake numbers or shortcuts. They need a system that lets them focus on what builds a career, and on the music that started all of this in the first place.
PHOTO — Finch at a mixing board or in a recording session.
Music
is not enough.
Every day, so much new music comes out that no one can keep up. Making good songs is just the start. After that, people still need a way to find you.
PHOTO — Phone screen showing streaming stats.
Streaming
is not enough.
You can get a million streams and still get nowhere if those listeners never turn into fans.
PHOTO — A small crowd at a live performance.
Fans
are not enough.
It feels great when people love your music. But if you have no way to make money from it, it still won't pay your bills.
With a system in place, you can build:
Income that keeps growing, so you are not stuck depending on one platform or getting lucky.
PHOTO — Finch smiling or celebrating a milestone.
You release on your own schedule, without waiting for a label to say yes.
PHOTO — Finch working from a relaxed setting, laptop open.
People who care about your music and keep coming back for more.
PHOTO — Engaged fans at a show or people sharing music.
01
If you don't have a system to get your music out there, you are leaving it all up to luck. And you can't build a career on luck.
02
Good music matters. But no one will hear it if you have no way to get it out there.
03
I paid for fake streams once. All I learned was how it feels to get scammed.
04
A few people who really care are worth more than a big number that means nothing.
05
Streaming money alone is not enough to build a career. A system you own can take you there.
06
I will always tell you what works and what does not, even when the honest answer is hard to hear.
PHOTO — Candid, unguarded moment.
Authenticity
PHOTO — Finch speaking directly to camera.
Transparency
PHOTO — Finch with artists or community.
Connection
0
years in marketing school
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students across my programs
0+
readers on The Weekly Dose
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followers on social media
0M+
listeners reached
PHOTO — Portrait of Finch.
Candid, natural lighting.
0+
years making music
0+
podcast listeners
0+
musicians placed on playlists
0+
playlist followers
0
years in marketing school
0+
students across my programs
0+
readers on The Weekly Dose
0+
followers on social media
0M+
listeners reached
0+
years making music
0+
podcast listeners
0+
musicians placed on playlists
0+
playlist followers
PHOTO — Casual, not corporate
PHOTO — With gear or in studio
PHOTO — Wide behind-the-scenes or event moment
PHOTO — Lifestyle, polaroid-style
PHOTO — Podcast or recording setup
I am not a guru. I am still figuring things out, and I share what I learn as I go. I love music, I love the people in this industry, and I love watching a musician go from "nobody is listening" to "people are messaging me about my song."
A few more things about me: