Free 10-day challenge
The 100K Challenge
My full guide to gaining 100,000 followers and 500,000 streams in 2026, turned into 10 short days. You get one chapter and one action a day, and it costs nothing.
Want to peek first? Day 1 is open to everyone.
What's inside
The playbook behind 3 years of releases, in plain language
The step-by-step ads guide
The exact 20-step Meta campaign setup, including the $500 campaign behind a first release that passed 135,000 streams.
Pitches that get approved
The pitching method I built after reviewing over 50,000 songs as a playlist curator, plus a free tool that writes your first draft.
Content ideas that convert
The 7 types of content every musician needs, how to find ideas that already work, and a free tool that checks your hook before you post.
A release plan you can follow
Everything to do before, on, and after release day, plus how playlists, ads, and social media create momentum together.
Day by day
Your 10 days
Each chapter is a 5 to 8 minute read and ends with one concrete action. By Day 10, you have a working 2026 marketing plan and the first step of each pillar already done.
Is Your Song Good Enough?
How to know if a song is worth promoting before you spend a single dollar on it.
Action: Get honest feedback on one song
Funnels and Branding
How a stranger becomes a fan, and the 25 questions that define who you are as an artist.
Action: Answer 5 branding questions out loud
Your Release Timeline
Everything to do before, on, and after release day, laid out week by week.
Action: Set up your release checklist
The Momentum Strategy
Why the first 2 weeks decide everything, and how playlists, ads, and social media work together.
Action: Write your one-page release plan
Getting on Playlists
How to find legitimate curators, spot fake playlists, and get your Spotify profile curator-ready.
Action: Build your list of 5 target playlists
Pitches That Get Approved
The pitching method I built after reviewing over 50,000 songs as a playlist curator.
Action: Write and send your first pitch
Why Ads Beat Everything Else
The $500 campaign behind a first release that passed 135,000 streams, and the 8 rules of ads people don't skip.
Action: Plan your 6 ad videos
Launch Your Ad Campaign
The exact 20-step Meta campaign setup, plus how to grow your own playlist with ads.
Action: Set up your Meta ads foundation
The 7 Types of Content
Which content grows you, which content sells, and why posting only song promos slows you down.
Action: Plan your next 9 posts
Your 2026 Content System
The seasons strategy, how to borrow what already works, and your first three moves after the challenge.
Action: Take your three first steps
How it works
1
Join with your name and email
Confirm your email and you're in. You also join my weekly newsletter, and you can unsubscribe anytime.
2
One chapter a day, for 10 days
Each day you get an email with that day's chapter. Read it in minutes, do the one action, mark it done.
3
Finish with a plan
By the end you have a 2026 release plan, pitches sent, and your first content system, built with free tools you keep.
Who's teaching this
Hey, I'm Finch
I'm a musician and music marketer, and I've spent the last 3 years helping independent musicians build careers that don't depend on luck. Over 300 musicians have gone through my programs, and I've reviewed over 50,000 songs as a playlist curator, so I've seen exactly what separates the releases that grow from the ones that go nowhere.
People who read the original 100-page guide told me they were shocked it was free. The honest problem? Most people never finished it, because 100 pages is a lot. So I rebuilt it as this challenge: the same strategies, one short chapter and one action a day.
Questions
Is it free?
Yes, completely. You join with your name and email, and you get one chapter a day for 10 days plus my weekly newsletter.
What if I miss a day?
Nothing bad happens. The chapters stay open for you, and your progress is saved, so you continue where you left off.
Can I read ahead?
Yes. The daily emails keep you on pace, but once you join, every chapter is open on the site. Binge it in a weekend if that's your style.
What happens after Day 10?
You finish with a full 2026 marketing plan and one action already done for each pillar. After that, you keep getting my weekly newsletter with new tips, and you can unsubscribe anytime.
Ready for Day 1?
Join free, get one chapter a day for 10 days, and finish with a marketing plan for 2026.