I’m turning 28, so for September you get both courses and the Content Vault for $84
Label Level Ads, Label Level Playlists and the Content Vault cost $143 one by one. This month they come together for $84, which is $28 for each of the three, and you keep all of them.
28
this month
0
Lessons across two courses
5 h 41 m
Of screen shares
0
Content ideas with examples
$59
Less than buying them separately
Why I’m doing this
I turn 28this month. I’ve been on both sides of this: I released songs that almost nobody listened to, I paid for fake streams and got scammed, and then I spent years learning how the industry does it, at university and at a music marketing company running ads for major artists. Since I started More Than Streams, over 300 musicians have gone through my programs, and a lot of that is because of the people who read my emails and watch my videos. So I wanted to do something for you instead of only for me.
So here it is. Everything I recorded and built this year, both courses and the Content Vault, together for $84 until 30 September. The price is $28 times three, one $28for each thing, because that’s the number this month is about. After that the three go back to their own prices, and I’m not planning to do this again soon.
1Label Level Ads· $47 on its own
The ad system behind my case studies
Artists pay me $500 to run ads for one song. This is that system, recorded on my screen in 10 lessons: picking the part of the song, cutting the ad, building the campaign inside Meta Ads Manager, reading the numbers, and what to do when the campaign will not spend.
The longest lesson is 44 minutes of me building ad creatives from scratch, because that’s where a campaign is won or lost.
10 lessons · 2 h 33 m
- 1Introduction4 min
- 2Why & How To Use Ads22 min
- 3Before We Start [Checklist]6 min
- 4How To Create Winning Ads44 min
- 5More Winning Ads4 min
- 6How To Create A Landing Page7 min
- 7How To Create An Ad Campaign22 min
- 8Analyzing Results & Making Adjustments13 min
- 9Troubleshooting24 min
- 10How To Turn Listeners Into Fans7 min
Read the full Label Level Ads page, including who it’s for and the questions people ask.
2Label Level Playlists· $67 on its own
Build and grow a playlist you own
My playlists have over 100,000 saves between them, and this is the whole system behind them. You watch the playlist get built, the ad get cut, and the campaign launched, in 35 lessons across four modules plus the bonus training on turning listeners into fans.
I charge $750 to do this for an artist. Once the playlist grows, your own songs go on it every time you release, right next to artists people already came to hear.
Module 1
Getting Started
6 lessons · 16 m
Module 1
Getting Started
6 lessons · 16 m
What the course covers, what you need before you begin, and why a playlist is worth the work.
- Congrats On Your Investment
- Before You Start
- What To Expect
- What You Will Learn
- What You Need
- Why Playlists Are Worth Building
Module 2
Building The Playlist
11 lessons · 41 m
Module 2
Building The Playlist
11 lessons · 41 m
The genre, the name, the artwork and the songs. All of it decides whether somebody keeps the playlist or scrolls past it.
- Why You Need A Good Playlist
- Professional Account, Not Personal
- Choosing The Genre
- Generic vs Niche Playlists
- Choosing The Name
- Designing The Artwork
- Using AI For The Artwork
- Creating And Managing The Playlist
- Adding Songs And Editing
- Updating Your Playlist
- Case Study: Dance Like Nobody's Watching
Module 3
The Ads
4 lessons · 29 m
Module 3
The Ads
4 lessons · 29 m
What a good playlist ad looks like, and how I build one from a blank timeline.
- Advice For Ad Newbies
- Organic Marketing
- What Makes A Good Ad
- How To Create The Ads
Module 4
Running The Campaign
10 lessons · 52 m
Module 4
Running The Campaign
10 lessons · 52 m
The landing page, the pixel, the campaign build, and what to do with the numbers after.
- Before We Start: Checklist
- Setting Up The Landing Page
- Setting Up Your Pixel
- Setting Up The Campaign
- Monitoring Progress With A Sheet
- What If The Results Are Bad
- Case Study: A Pop Playlist
- Increasing Budget And Changing Ads
- How To Know Your Real Results
- Keep Listening To Your Playlist
Module 5· $39 add-on, not in the bundle
Making Money From The Playlist
10 lessons · 1 h 37 m
Module 5· $39 add-on, not in the bundle
Making Money From The Playlist
10 lessons · 1 h 37 m
Turning the playlist into income through the curator platforms, and the automations that keep it running.
- Understanding The Legal Problem
- Monetizing Your Playlist
- SubmitHub
- Increasing Your SubmitHub Score
- Playlist Push
- Five More Platforms
- How To Write Good Feedback
- Creating A Store
- Automations
- Scaling
Module 6· Free, worth $99
Turning Playlists Into Fans
4 lessons · 50 m
Module 6· Free, worth $99
Turning Playlists Into Fans
4 lessons · 50 m
The free training on the part most curators never do, which is turning playlist listeners into people who follow you and come back for your next release.
- Training Intro
- The Results
- The Playlists
- The Fanbase
Read the full Label Level Playlists page, with the playlists I grew this way and two students showing their numbers on camera.
3The Content Vault· $29 on its own
305 things to post when your head is empty
You know you should post today, you open the app, and nothing comes. The vault is 305 content ideas for musicians, each with a video example, sorted into 8 categories and filtered for what you are, whether that’s a singer, a producer, a band, an instrument player or a DJ.
Pick an idea, drop it on a day in the 28 day planner, and when you’ve filmed it, the caption generator writes you 15 hooks a day from what the post is about.
305 ideas with examples
Every idea shows a video of somebody doing it, across 8 categories from song promotion to behind the scenes.
A 28 day planner
Drag ideas onto days, mark them planned, filmed, edited or posted, and see the month at a glance.
The caption generator
Tell it what the post is about and it writes 15 hooks a day in the styles that stop the scroll.
Read the full Content Vault page first if you want. It works for 5 kinds of musician.
One for your song, one for your playlist, one for your posts
Label Level Ads puts money behind one song so people hear that song. Label Level Playlists builds a playlist you own, and it keeps growing in the weeks between your releases. The Content Vault is for every day in between, when the ads are running and you still have to show up on your own page.
A lot of people end up doing both courses anyway, and the vault is the thing that makes the posting side less painful. This way you pay for everything once.
This is you if
- You've been looking at one of the courses for a while and kept putting it off.
- You want to run ads for a song and build a playlist, and you'd rather learn both once than pay someone every time.
- You know you should be posting more and you're tired of staring at a blank caption box.
- You can put at least $150 a month behind ads once you've watched the lessons.
Skip it if
- You already own one of the courses. The checkout will tell you, and you can get the other one on its own page.
- You only want the Content Vault. It's cheaper by itself, and there's a free preview.
- You want somebody else to run the ads or build the playlist for you. I do that too, and it costs more.
What it costs side by side
Celebrate with me
Both courses and the Content Vault open the moment you pay. The offer ends on 30 September.
You pay once and keep all three. Your email becomes your login, and access lands in your inbox right after the payment.
Secure payment through Stripe. Already bought it? Log in here.
The rest of it
I already own one of them.
If you own either course, the checkout tells you before you pay, so you never buy a course twice. You can get the other one on its own page instead. If you only own the Content Vault, the bundle still costs less than the two courses bought separately.
Is the monetization module included?
No. Module 5 of Label Level Playlists stays a separate $39 add-on, and you can add it from inside the course whenever you want.
How do I log in?
Your email is your login. Both courses and the Content Vault open from the Academy page with the same link, and there's no password to remember.
How long do I keep it?
You keep all three. There's no subscription and no expiry. If I add lessons later, they show up in your dashboard and you pay nothing more.
What happens after the birthday month?
The bundle goes away on 30 September and the three go back to their own prices. I'm not planning to run it again soon, so if you've been thinking about it, this month is the time.
Do you give refunds?
No. Everything in the bundle is digital and you get all of it the moment you pay, so there are no refunds. If you want to check something first, you can email me before you buy.
Anything else, email me at finch@finchbergling.com. I answer these myself.