I believe the ads I made for this campaign are the best of my career, and the idea came from a meme of Elmo dancing on the moon. In this episode I reverse engineer how $683 in ads turned into 112,000 streams for Karner H's track Extra Bite, with more than half coming from Spotify's algorithmic playlists. You will hear the exact targeting settings and creative approach I used, so you can copy them whether you run ads yourself or hire someone.