Branding, Viral Content & Starting Fresh w/ Stella Sky

Stella Sky had videos with millions of views, and her streams barely moved.

Stella (formerly Cheese n Crackers) is one of the first artists I ever discovered on TikTok. We talked about how she found her brand by being vulnerable, why her viral videos didn't turn into streams, what kind of content builds a loyal fanbase, and why she's starting fresh with a new project in 2026.

Then Stella flips it and interviews me about AI in music, distribution services, and why ads might be the best investment you'll ever make.