How to build and grow a Spotify playlist 🎧
My free 37-page guide to your first 1,000 followers. It covers the genre, the artwork, the song order, the free ways to grow it, and how the playlist pays you back.
100,000+
Saves on my playlists
50,000+
Songs I've reviewed as a curator
37 pages
Practical, with screenshots
What's inside 📖
Picking a genre that works both ways
How to find a genre with enough listeners and enough musicians, and the four questions I'd answer before choosing.
The name, the description and the artwork
What gets a playlist found in Spotify search and clicked in an ad, with my own playlists as examples.
The song order that keeps people listening
Why the first five songs matter more than the other fifty, and the mistake that made my first ads feel useless.
Five free ways to grow it
What I do every week without spending anything, including the stickers I hand out to strangers.
What the ads cost and what to expect
The numbers I give artists who pay me to do this, and the one number in Ads Manager I watch.
How a playlist pays you back
The curator platforms, your own songs, and how Grayson Repp turned his playlist followers into an email list of over 10,000 people.
Hey, I'm Finch 👋
I made my first Spotify playlist because I was tired of asking strangers to add my songs to theirs. I had no plan, a few songs I liked, and a tiny ad.
Today my playlists have over 100,000 saves between them, I've reviewed more than 50,000 songs as a curator, and my own music goes on every playlist the day it comes out.
This guide is the practical part of what I do, with my own screenshots. Read it with your laptop open and you can have your playlist built by the end of the week.