Neona Ray
Dark pop · started August 2026
We started with ads for her song Those Two Blue Eyes, and now I work on her full releases with her. I made hook videos from her own footage, with 9 different hooks on each clip, plus lyric videos. Then I built her a playlist named after the thread running through her songs: somebody sweet who stopped letting people walk over her.
1,300+
saves on her playlist in the first 3 weeks
$0.15
per playlist save, from $200 of ads
373 → 1,583
Spotify followers since her playlist ads started
55
new Spotify followers a day
Hook video
Those Two Blue Eyes
Animated lyric video
Hence
Visual lyric video
Hence
What's next: her song Hence comes out on 22 October. I made 15 new videos for it, and a week before release day a pre-save campaign starts, so by the time the song is out I already know which ads work.

