The ONLY course that teaches you EXACTLY how to build, grow & monetize a PLAYLIST BUSINESS

My playlists have over 100,000 saves between them, and this is the whole system behind them, recorded on my screen.

35 lessons3 h 8 mFree bonus worth $99Yours to keep

Get the course for $67I charge $750 to do this for an artist.

Finch Bergling working on a laptop with headphones on

Lessons

3 h 8 m

Of screen shares

Saves on my playlists

×11

Cheaper than hiring an agency

These are my playlists, live on Spotify right now, with 112,469 saves between them. Every one of them was grown with the campaign in module 4.

Rock Songs I Wish I Knew Earlier
14,359 followers

Dance Like Nobody's Watching
6,027 followers

Here's how it works

Getting Started

What the course covers, what you need before you begin, and why a playlist is worth the work.

Building The Playlist

The genre, the name, the artwork and the songs. All of it decides whether somebody keeps the playlist or scrolls past it.

The Ads

What a good playlist ad looks like, and how I build one from a blank timeline.

Running The Campaign

The landing page, the pixel, the campaign build, and what to do with the numbers after.

Keep releasing

Once it's growing, your own songs go on it every time you release, right next to artists people already came to hear.

Get the course for $67

The whole thing, on my screen

Artists pay me $750 to build and grow a playlist for them. I got tired of writing the same long replies, so I recorded the whole thing instead. No theory, no slides. You watch the playlist get built, the ad get cut, and the campaign launched.

The longest lesson is 17 minutes inside Meta Ads Manager, because that's where most people quietly go wrong.

Meta Ads Manager showing the audience settings of a playlist campaign — Module 4, building the campaign. My ad account, my clicks.

Meta Ads Manager results table showing cost per result of seventeen cents — The case study lesson, showing what that campaign cost per result.

A playlist is one of the few things you own outright

It sits on your Spotify profile. The followers are yours, and it keeps working on the weeks you're busy writing or on tour. It changes how other people deal with you too: artists want on it, and other curators want to trade with you.

What the ads produce

These are the same figures I quote on my done-for-you page, because the course teaches the same campaign. Your ad budget is paid straight to Meta through your own account.

$150 a month

Around 275 to 950 new followers and 100 to 400 new listeners a month.

$500 a month

Around 950 to 3,100 new followers and 375 to 1,250 new listeners a month.

Playlists I built and grew with this exact system

The first one is mine and the rest are artists I ran this for, all of them on my case studies page. These numbers are the floor, so what you see today is the same or better. Look at the daily spend before anything else.

Finch Bergling

Indie Family

28,000+followers

Daily spend: $7
Per follower: $0.08
Running since: April 2023

Grayson Repp

STADIUM ANTHEMS

16,500+followers

Daily spend: $10
Per follower: $0.19
Running since: Oct 2025

Kenny

Walk With a Stupid Smile

5,000+followers

Daily spend: $10
Per follower: $0.06
Running since: March 2026

FVNERAL

Best New Indie

8,000+followers

Daily spend: $20
Per follower: $0.10
Running since: Jan 2026

Grayson’s playlist has been running on ten dollars a day since October 2025, and module 4 is where I set that campaign up on screen. See all of them on my case studies page.

Build one like these

Watch two students show me their numbers

I got on a call with each of them and asked to see the dashboards. These are those calls, uncut, with the Spotify and curator numbers on screen while they talk.

Free promotion for his own songs

$5 a day, and almost 10,000 streams in a month

He's got eight of his own songs on his playlist. In the month we looked at, those songs pulled almost 10,000 streams, and his profile is on Discover Weekly and Radio off the back of it. He spends five dollars a day on the ads and says he gets at least a hundred dollars back from streams alone.

“I'm basically paid back, and it's like free promotion of my music to the audience who like it.”

The playlist paying for itself

2 euros a day, and over $1,000 back as a curator

He runs his playlist on two euros a day at ten cents per follower. Six of his own songs on it bring around 2,000 streams a month. On the curator side he's passed $1,000 across SubmitHub, Playlist Push, Groover and direct submissions, which is more than the ads cost him.

“So that's why I'm really happy and excited to see the future.”

35 lessons, 3 h 8 m

Four modules plus the free bonus training, included for $67. Module 5 is the optional $39 add-on, and you can look inside it here before you decide.

Module 1

Getting Started

6 lessons · 16 m

What the course covers, what you need before you begin, and why a playlist is worth the work.

Congrats On Your Investment
Before You Start
What To Expect
What You Will Learn
What You Need
Why Playlists Are Worth Building

Module 2

Building The Playlist

11 lessons · 41 m

The genre, the name, the artwork and the songs. All of it decides whether somebody keeps the playlist or scrolls past it.

Why You Need A Good Playlist
Professional Account, Not Personal
Choosing The Genre
Generic vs Niche Playlists
Choosing The Name
Designing The Artwork
Using AI For The Artwork
Creating And Managing The Playlist
Adding Songs And Editing
Updating Your Playlist
Case Study: Dance Like Nobody's Watching

Module 3

The Ads

4 lessons · 29 m

What a good playlist ad looks like, and how I build one from a blank timeline.

Advice For Ad Newbies
Organic Marketing
What Makes A Good Ad
How To Create The Ads

Module 4

Running The Campaign

10 lessons · 52 m

The landing page, the pixel, the campaign build, and what to do with the numbers after.

Before We Start: Checklist
Setting Up The Landing Page
Setting Up Your Pixel
Setting Up The Campaign
Monitoring Progress With A Sheet
What If The Results Are Bad
Case Study: A Pop Playlist
Increasing Budget And Changing Ads
How To Know Your Real Results
Keep Listening To Your Playlist

Module 5· $39 add-on

Making Money From The Playlist

10 lessons · 1 h 37 m

Turning the playlist into income through the curator platforms, and the automations that keep it running.

Understanding The Legal Problem
Monetizing Your Playlist
SubmitHub
Increasing Your SubmitHub Score
Playlist Push
Five More Platforms
How To Write Good Feedback
Creating A Store
Automations
Scaling

Module 6· Free, worth $99

Turning Playlists Into Fans

4 lessons · 50 m

The free training on the part most curators never do, which is turning playlist listeners into people who follow you and come back for your next release.

Training Intro
The Results
The Playlists
The Fanbase

Start module 1 tonight

What the $67 gets you

Lessons across four modules

From an empty playlist through to the campaign that fills it, all recorded on my screen.

$99

The bonus training, free

Turning Playlists Into Fans is worth that on its own, and it comes with the course.

Subscription, forever

You pay once and keep it. There is no renewal and no expiry date on your login.

Playlists you can build

The system works for as many playlists as you want to run, not just the first one.

Free updates

When I add lessons later they show up in your dashboard and you pay nothing more.

$39

Optional monetization module

Module 5 turns the playlist into income, and you can add it whenever you want.

Module 6, free with the course, worth $99 on its own

Turning Playlists Into Fans

Growing a playlist gets you followers. The next part is turning those listeners into people who know your name and come back for your next release, and almost nobody bothers with it.

4 parts, 50 m in total. I made this one free so money is never the reason you miss it.

Every dollar you spend pitching goes to somebody who owns a playlist

When you submit a song, you pay to be considered, and the person on the other side gets paid whether they add you or not. I've been on the receiving end of that for years, so at some point I stopped knocking and built the thing people knock on.

You don't need my audience to do this. One of my students runs his playlist on five dollars a day, and the eight of his own songs on it pulled almost 10,000 streams in a single month.

Renting somebody else’s audience

You pitch your song to playlists and wait for somebody else to say yes.
You pay curators for a listen, and most of the time nothing comes of it.
Your ad budget goes out every release and leaves nothing behind that you keep.
Your career sits on platforms that belong to other people.

Owning the playlist yourself

Your playlist plays your music first, every time you release.
Musicians submit their songs to you, and the platforms pay you to listen.
The money you spend on ads builds something that stays yours.
You decide what goes on it, and nobody can take it off you.

Optional, $39

Making Money From The Playlist

Modules 1 to 4 build a playlist that grows. This one turns it into income: the platforms that pay curators to review songs, how to raise what they pay you, and the automations that take the repetitive part off your hands.

The platforms pay fifty cents to fifteen dollars a song. I spend about an hour a day on submissions and it brings in over $4,000 a month, which is what pays for the ads that keep the playlists growing. I've reviewed over 50,000 submissions as a curator, so this module opens with the legal side first, because that's what people get wrong.

You can add it at checkout for $39, or from inside the course later for the same price. Waiting costs you nothing.

10 lessons · 1 h 37 m

Understanding The Legal Problem
Monetizing Your Playlist
SubmitHub
Increasing Your SubmitHub Score
Playlist Push
Five More Platforms
How To Write Good Feedback
Creating A Store
Automations
Scaling

Four curator platform dashboards showing total amounts earned for reviewing songs — What four of the platforms have paid me for reviewing songs, on top of the ads they fund.

This is you if

You want something in your music career that belongs to you and keeps growing after you stop working on it.
You want your own songs somewhere people already listen, instead of asking strangers for placements.
You can put at least $150 a month behind ads, on top of the course.
You'd rather learn this once than pay somebody every time you want a playlist.
You're fine spending an evening watching screen shares and taking notes.

Skip it if

You want somebody else to build and grow the playlist for you. I do that too, and it's $750 for my work on top of your ad budget.
You're looking for a way to grow a playlist without spending anything on ads. Module 3 covers what you can do for free, and it's slower than most people are willing to accept.
You want to buy playlist placements for your song rather than own the playlist. That's a different thing, and my directory of curators is free.

Get the course for $67

11 times less than paying me to do it

I do it for you

The done-for-you service

$750

I build the playlist, run the campaign and send you weekly updates. Your ad budget is separate and goes straight to Meta.

See the service

You do it yourself

Label Level Playlists

$67

The same system, on my screen, for as many playlists as you want to build. The bonus training comes with it, and the monetization module is $39 whenever you want it.

Get the course

What my students are saying

“You've given me an entirely new income stream that I was completely unaware of, which has been super helpful.”
Grayson

“I got just under 5,000 streams last month for my own music with four songs on there. It's really helping and feels like the best strategy in terms of time and money.”
Seth

“I placed my own song on the playlist and, after some time, the whole thing started rolling.”
Lynx3R

Start building it tonight

You get all 35 lessons and the bonus training the moment you pay.

$67One-time

You pay once and keep the course. Your email becomes your login, and access lands in your inbox right after the payment.

Secure payment through Stripe. Already bought it? Log in here.

The rest of it

Why would anyone follow my playlist?

Because of the songs on it and the way it's presented, which is what module 2 is about. The genre, the name, the artwork and the first five songs decide whether somebody who lands on it keeps it. Get those wrong and no budget saves you.

I've never run an ad in my life.

Module 3 starts with a lesson for exactly that, and then I build an ad on my screen from an empty timeline. Module 4 is the campaign itself, click by click, including the pixel setup that most people skip and then wonder why their numbers make no sense.

Is this allowed?

Growing your own playlist with ads is your own promotion, and I've been doing it publicly for years. The part where money changes hands has rules worth understanding, which is why module 5 opens with a lesson on where the line sits.

How is this different from Label Level Ads?

Label Level Ads puts money behind one song so people hear that song. This one builds a playlist you own and grows it, which is a different campaign with a different landing page and a different way of measuring it. A lot of people end up doing both.

How long do I keep it?

You keep it. There's no subscription and no expiry. If I add lessons later, they show up in your dashboard and you pay nothing more.

Do you give refunds?

No. The course is digital and you get every lesson the moment you pay, so there are no refunds. Everything you're buying is listed on this page, and if you want to check something first you can email me before you buy.

How much do I need to spend on ads?

From $150 a month, which is about $5 a day. You can go lower, but the campaign gathers data slowly and it takes much longer to see whether it's working.

Whose name is the playlist under?

Yours. It sits on your Spotify profile, the followers are yours, and you keep all of it. I only show you how to build and grow it.

Do I need a website?

No. Module 4 builds the landing page from scratch on a free tool, in about nine minutes.

Can I add the monetization module later?

Yes. It's $39 at checkout and $39 from inside the course afterwards, so waiting costs you nothing.

Does this work outside Spotify?

The course is built around Spotify, because that's where playlist following behaves the way this system needs. Module 5 covers listing the same playlist on the other platforms once it exists.

Anything else, email me at finch@finchbergling.com. I answer these myself.